We’ve found a business with at least four different phone numbers listed across its own web pages. We’ve found law firms whose name or address changed after a partnership shift, with the old identity still live in directories months later. Neither of these is a design problem — they’re an identity problem, and they’re the kind of thing a customer can stumble into and quietly lose confidence over.

Inconsistent listings are pre-response friction: a customer reaching for your business and hitting a small, confusing dead end before the conversation even starts — the wrong number, a stale address, an old firm name still showing up in a search result. It’s rarely dramatic. It’s just enough friction to send a prospect to the next name on the list.

What Gets Delivered

• A side-by-side list of every inconsistency found, with its source
• Identification of which listing is the accurate, authoritative one
• If a gap is confirmed: a direct recommendation on the NAP / Directory Cleanup Project (Tier 2)

Strongest fit for roofing companies and law firms — the two verticals where we’ve confirmed this pattern directly (multiple listed phone numbers, and firm-identity drift after a partnership change). For HVAC, accounting, and dental, we treat this as worth checking rather than something we’d assume — it’s included as a line item in the Revenue Leak Assessment either way.

Common Signs This Check May Be Worth Doing

• Customers occasionally mention an old phone number or address
• Your business has changed names, locations, or ownership structure
• Multiple staff members have updated listings over time
• You aren’t completely sure which listing appears in every major directory
• You’ve never performed a formal identity consistency review

What Happens If We Find a Problem?

Most inconsistencies can be corrected. The check itself doesn’t make any changes — it identifies where conflicts exist, which version should be treated as authoritative, and whether cleanup work is justified. If a significant gap is confirmed, the next step is typically the NAP / Directory Cleanup Project.